Core identity info — this seeds every page title, schema markup, and brand element across the site.
Required
Must match your Google Business Profile primary category exactly. This feeds H1 tags and schema type on every page. Common examples: Plumber · HVAC Contractor · Electrician · Roofing Contractor · Solar Energy Contractor · Pest Control Service · Landscaper
Required for A2P SMS verification.
Used in hero section and meta descriptions if provided.
The more specific the better — mention city, years in business, specialties, and any standout qualities.
Primary
Accent
Background
Upload logo to Google Drive or Dropbox, copy the direct link, paste here. Used in header, footer, and schema markup.
Location & service area
Where do they operate?
Drives every location page, schema LocalBusiness markup, and geo-targeted content strategy.
Required
Used in footer, contact page, and LocalBusiness schema. Leave blank if service-area only (no storefront).
Used in schema PostalAddress and location page zip listings.
Comma separated. Added to location pages for hyperlocal SEO.
From Google Maps — right-click your location → copy coordinates.
Each city generates its own location page. Enter 3–10 for best SEO coverage.
Chamber of commerce, city website, parks dept, library. Claude adds these as outbound links on location pages to signal genuine local relevance to Google. If left blank, Claude auto-generates from a built-in resource map.
Used to generate an embed on the contact page.
The iframe src URL from the "Share → Embed" option.
Local (under 25 mi)
Single city focus
Regional (25–75 mi)
Multiple cities
Metro-wide
Full metro area
Statewide
Multiple metros
Services & SEO strategy
What do they sell and rank for?
This feeds the site's page structure, H1s, meta descriptions, and topical authority map.
Each service gets its own page. e.g. "Water Heater Repair", "Drain Cleaning", "Leak Detection"
The #1 term this site needs to rank for. Claude will build the SEO strategy around this.
Supporting terms, long-tails, or local modifiers. Claude will expand these into a full topical cluster.
Goes into the hero, about section, and trust signals. Be specific — "20 years experience" beats "experienced team".
Standard
Service + location pages only
Authority build
+ FAQ + blog cluster pages
Authority build adds 5–10 topical cluster pages (how-to, cost guides, FAQ) to support ranking.
Unique anchor text phrases used to link back to your homepage from every inner page. Helps build homepage keyword authority without over-optimization. If left blank, Claude generates variations from your primary keyword automatically.Claude will reverse-engineer their keyword strategy and gaps to inform yours.
Trust & authority signals
Proof, credentials & affiliations
Trust icons, review embeds, and association logos — these are conversion rate multipliers on every page.
BBB Accredited
Angi / HomeAdvisor
Google Guaranteed
NATE Certified
EPA Certified
State Licensed & Insured
PHCC Member
Yelp Elite / Top Rated
From GBP dashboard → Get more reviews → copy link. Used as outbound review CTA on site.
The shareable link to your GBP listing. Used for "View on Google Maps" CTAs and sameAs schema.
Review links appear in hero sections, trust bars, and footer. Schema sameAs uses all populated URLs.
Contact & social
How do customers reach them?
Populates the header CTA, footer, contact page, and NAP schema — consistent across every page.
Required
Required
Social profiles — included in footer and LocalBusiness schema.
Site config & GHL
Deploy settings & lead system
This wires the CTA, calendar, and GHL sub-account — every form submit routes to the right pipeline.
Client foundation
New GHL Foundation client
Internal lead gen
Owned asset, sell leads
Phone call
Click-to-call CTA
Book appointment
Calendar embed
Contact form
GHL form embed
All three
Phone + calendar + form
Found in GHL → Settings → Business Profile
From GHL → Sites → Forms → Share → Inline Embed
Existing domain or desired domain
Auto-suggested if blank
Upload photos to Google Drive or Dropbox first, copy the direct/shareable URL, paste below. Each URL becomes a real image in the generated site.
Main homepage background — 1920×600px recommended
Owner, crew, or team photo for the about section
Intake complete
Your site generator payload is ready. Copy this JSON and paste it into the Site Generator prompt in Claude to begin building.